(natural with "a little support") were the ideal of the forties.
Face powder was used to match the skin or to
gave a nice rosy glow. To get this effect a slightly darker warmish foundation
was used and then powdered over with a powder that was lighter than normal
For the eye dark brown or black mascara and
a small eyeliner was used. Eyeshadows mostly varied in muted grays and
For lips all shades of red including clear
bright reds, cherry reds, pinkish reds, and orange reds were popular. Two
different color plans for lipstick use existed. On the on hand the "monotone",
where lipstick was used to support a glorified natural look (includes light
red, reddish orange, and raspberry tones) and on the other hand the "contrast",
where lips brought a definite accent (includes cherry red, crimson and
vermillion shades). In any case lips should look full and soft. To effect
this top lip was slightly exaggerated.
It was popular to wear nail polish according to clothes and accessories. Therefore a lot of colors were used. Especially blue-reds, brown-reds, bright reds, green, mustard yellow, black, navy blue, plum, and mauve were popular.
Basic look was a polished nail with a left
out white half-moon and a white sliver at tip.