Handbags
Wartime
(1940s)

 
Wartime circumstances clearly influenced the world of civilian fashion. Material shortages and rationing demanded maximum conservation of scarce materials, along with manufacture of the highest functionality.  As a result, handbags and purses emphasized both simplicity and practicality.
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These colorful purses by Plastiflex realized the possibility of replacing rare leather with synthetic material. In 1942 they were nationally sold through such outlets as the American Chicago-based mail-order catalog of Sears and Roebuck.
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Spacious shoulder bags with adjustable straps experienced a boom, since they permitted hands-free portability.  This was a great advantage to women because of the need to salute or carry other items while in wartime volunteer jobs and positions 
In the United States, where the women’s armed forces were issued such shoulder bags as part of the uniform, this was particularly true because civilian women soon recognized the advantages of these type handbags.
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The tan shoulder bag was official issue for female members of the US Army (Women Army Corps).  The carrying strap could be conveniently removed from its snap-fasteners and converted to an underarm purse for informal wear, while off duty or dating.

The black shoulder bag (below) was carried by female members of the Navy. Note that its shoulder strap could also be detached.

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Improvisation was the norm during wartime.  Commercially manufactured handbags quickly became exorbitantly priced in Europe because of mandated rationings, so women resorted to hand-made production at home. 
Bags with draw-strings could be produced just as easily as cover bags (the latter were now disfavored because of their smaller carrying capacity and cumbersomeness - with the exception of extra-large underarm bags ).
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Typical handmade pouch bag made of brown velvet. A cleverly in-sewn rubber band was used as a drawstring to close the bag. Framework bags could be handmade whenever pieces of plastic were available and imaginatively used in construction.
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Sewing handicraft booklets offered comprehensive guidance and suggestions.  In addition to regular materials, felt became very popular stuff which can be worked simply. As long as there were zippers or snap-fasteners, these were substituted for more sophisticated clasps and closure catches.
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This rather long (about 20 inches) and spacious underarm purse, made of green felt with a zipper closure, was typical of the 40s.
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A large underarm purse made of alternating striped material with matching hat. Such coordinated ensembles were favored by fashion-conscious women even in wartime, and could be handmade if necessary to stay in vogue.
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Producing a crochet hat and matching handbag was an inexpensive alternative (below)
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Large general-purpose bags, in which one could carry all sorts of things, were essential female accessories in time of war, and widely used in many countries.
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Large, fan-style underarm purses, like this crochet version (above), were favorites in America for provocative effect.  The fan design was considered risqué because it subliminally reflected the vaudeville “fan-girl” stripper act or sophisticated nightclub show. A young attractive lady carrying such a purse was considered unusually provocative and daring. Furthermore, they had an added measure of social defiance because they somewhat resembled the oriental fans of Japan.
 

Crochet handbags with store-bought plastic frames (regular and bell-shape models below) were also common. They could be made at home and thus represented a cheap alternative to costlier leather versions. These were often used by milltown girls, miner daughters and other poorer categories of womenfolk in America.

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Many fashion accessories, including handbags and shoes, were produced in very colorful striking colors to counteract the drabness of wartime everyday life, as well as offer an animating contrast to the remainder of a plain outfit.
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Country patchwork handbag and matching shoes reflected the popular Al Capp comic character of gorgeous Daisy Mae, and was often worn with pinup shorts or skirt and open blouse in the hillbilly style of rural America.  This extremely colorful and bold accessory combination was a wartime favorite of home girls to entice their soldierboys.
Handbag and matching shoes made of garish green suede. This shade of green was considered a sinful “snake green” in some parts of the country and disallowed in church.
Straw handbag and matching heels represented a ready substitute for leather in the war years. These types of accessories were wildly popular at the sexually-charged blanket parties prevailing during the war years (as shown in the 1944 movie Janie).
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As the material shortages reached a critical point during the 40s, larger hip pockets on dresses come in fashion for daytime wear. These could sometimes replace handbags altogether and thus represented a cheap and comfortable alternative. 

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Small, simple handbags prevailed for evening wear and were often made from material remnants. However, if possible, better velvet or exotic and wild animal leather was used. Ornamentation was enriched with brooches and embroidery needlework.
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Small black crepe evening handbag featuring bead embroidery and brass clasps. Such miniature handbags were popular with black underwear and stockings in private parties, where bare essentials could be carried. Wartime America had many such gatherings attended by multiple soldiers and some dates, which resulted in high pregnancy rates (alluded to in several movies, including the 1944 The Miracle of Morgan's Creek).
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The fear of wartime gas attack led the civilian population to possess a quantity of gas masks, which were issued on the European continent and stored in America and Japan for distribution as required.  In England there were special carrying cases for the gas masks, which one carried on the lower arm using its short handle.
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The British gas mask carrying case (left) is made of imitation leather, although some genuine leather versions were produced earlier before all-out rationing started.
The zipper pouch on the gas mask carrying case backside allowed one to store identity papers and other documents for emergency purposes.
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(Many thanks to Shelby L. Stanton for English translation and additions)


 
 

 
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